BMW is paying EV owners $1,000 to get rid of their Tesla

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BMW is introducing a $1,000 discount to entice Tesla and other electric vehicle (EV) owners to transition to its EV lineup. Dubbed the “2024 BEV Conquest Program,” this incentive is part of the carmaker’s marketing strategy. According to reports from Cars Direct, BMW recently circulated a bulletin to dealers, outlining the discount offer. Customers visiting BMW showrooms can avail of the $1,000 discount when switching to models such as the i4, i5, i7, or iX.

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