BMW is moving up the order date for its new i3 electric sedan, responding to unexpectedly strong customer interest across Europe and China. According to a report from Automobilwoche, the company will now begin accepting orders for a special ‘1st Edition’ of the i3 starting June 18, months earlier than originally planned.
Early Order Launch Driven by Strong Interest
BMW had initially planned to open orders for the i3 sedan in the fall, but will now start taking customer orders this week. The decision follows what Automobilwoche describes as overwhelming demand after the i3’s March debut in Munich.
While BMW has not officially confirmed the change in schedule, the report cites company sources who say the move was prompted by the high level of interest. The i3’s reception has reportedly exceeded even that of the iX3 electric SUV, which itself accumulated around 50,000 orders shortly after its unveiling.
Production Timeline Remains Unchanged
Despite the earlier order window, BMW’s production plans for the i3 remain on track. Series production is expected to begin at the Munich plant in August. The company will first offer a ‘1st Edition’ version to early customers.
The i3’s appeal is not limited to BMW’s home market. The sedan has received positive feedback in both Europe and China, with its appearance at the Beijing Auto Show helping to boost its profile in one of the world’s largest EV markets.
BMW i3: Performance and Range Highlights
The i3 50 xDrive is positioned as a major step forward for BMW’s electric lineup. It features a dual-motor all-wheel-drive system producing 469 horsepower (350 kW), and BMW claims it can deliver up to 900 kilometers (~559 miles) of range under the applicable test cycle.
BMW has suggested that the i3 could help revitalize the midsize sedan segment, offering a blend of performance and long-range capability that stands out in the current EV market.
Competitor Comparison
The BMW i3 enters a competitive field of midsize electric sedans. Its direct rivals include the Tesla Model 3, which is well-established in global markets, the BYD Seal, a leading Chinese premium EV, and the Polestar 2, another high-profile electric sedan. Each of these models targets similar customers seeking a blend of performance, range, and advanced technology.
Pricing and regional availability for the i3 will be key factors as it competes with these established alternatives.
Historical Context
BMW’s move comes at a time when the company is seeking to strengthen its position in China, which accounted for about 25% of BMW, MINI, and Rolls-Royce sales. In 2024, BMW sold 715,200 vehicles in China, a 13% decrease year-over-year.
The i3’s strong early demand could help BMW recover momentum in this crucial market, as the company plans to launch over 10 new models in 2025.
Why this matters
The accelerated order schedule for the i3 signals robust demand for BMW’s latest electric sedan, especially in key markets like Europe and China. This early enthusiasm could help BMW offset recent declines in sales and reinforce its commitment to electrification.
With production set to begin in August, the i3’s launch will be closely watched as a test of BMW’s ability to compete with both established and emerging EV brands.
What this means for buyers
Buyers interested in the BMW i3 now have the opportunity to place orders earlier than expected, particularly for the limited ‘1st Edition’ model. Those considering alternatives like the Tesla Model 3, BYD Seal, or Polestar 2 should compare specifications, pricing, and regional availability as details are released.
Given the strong demand, early reservation may be advisable for those seeking priority delivery once production begins.
Related coverage from The Electric Viking
For more on BMW’s electric strategy and recent developments, see these articles from The Electric Viking:
BMW Teases All-Electric iM3 Sedan Concept Ahead of Le Mans Debut
BMW Confirms Final Gas-Powered M3 for 2027, Electric M3 to Debut Next Year
BMW Profit Falls 25% in Q1 2026, But Results Still Top Expectations
Key Specs
- Order Start Date: June 18, 2026
- Production Start: August 2026 (Munich plant)
- Model: BMW i3 50 xDrive
- Power Output: 469 hp (350 kW)
- Drivetrain: Dual-motor all-wheel drive
- Claimed Range: 900 km (~559 miles)
- Special Edition: 1st Edition available at launch
Source
Images sourced from: carscoops.com, co.uk, cars.com
