After spending millions Jaguar is asking dealers to give up their franchises

By The Electric Viking / March 30, 2023

Jaguar is asking their dealers to give up and go. They want to tell their dealers that it’s over for […]

How Jaguar Land Rover fell behind in the race to an electric future

By The Electric Viking / March 22, 2023

Jaguar Land Rover (JLR) has reported its first quarterly profit in 2 years. Are they turning electric?

Jaguar Land Rover don’t electrify fast enough CEO fired & sales crash

By The Electric Viking / November 21, 2022

In the second quarter of this year posted a loss of $636 million. They are not taking electrification seriously.

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