CATL has opened its direct-sales platform, CATL Mall, to over 1,800 energy storage companies, offering lithium iron phosphate (LFP) cells at a starting price of $63 (~AUD 88) per kWh. The initiative, launched in June 2026, is designed to make battery procurement easier for small- and medium-scale energy storage integrators by bypassing traditional distributors.
CATL Mall: Direct Access for Energy Storage Companies
CATL Mall was introduced in June 2026 as a business-to-business platform targeting energy storage system integrators. The platform allows companies to purchase LFP cells, modules, and containers directly from CATL, eliminating the need for intermediaries.
More than 1,800 companies have already registered on the platform. CATL requires users to provide a business license issued by China’s State Administration for Market Regulation (SAMR) to create an account.
Product Offerings and Pricing
CATL Mall lists energy storage LFP cells starting at $63 (~AUD 88) per kWh (about $63 per kWh). The platform also offers 47- and 105-kWh LFP energy storage modules, as well as 6.6 m (20-foot) containers capable of storing up to 5 MWh.
The 280 Ah LFP cell is priced at $0 (~AUD 0) per Wh (about $73.5 per kWh), with a minimum order of 600 cells totaling 603 kWh for approximately $38,588 (~AUD 53,864). The 314 Ah cell is listed at $0 (~AUD 0) per Wh (about $62.9 per kWh), with 600 units providing 538 kWh for around $37,104 (~AUD 51,792).
Both cell types are rated for 1C charge and discharge and have a rated lifespan of 8,000 cycles at 70% state-of-health (SoH).
Ordering Process and Policies
CATL promises that with a minimum order of 3 boxes, or 600 cells, buyers receive a 5-year warranty with no additional fees. All orders are shipped within 3 to 5 days.
The registration process is intended to be straightforward, with CATL stating that it can be completed in about a minute, and orders can be placed within 20 minutes. The platform interface allows buyers to adjust quantities and view real-time pricing, though only registered users can see product prices.
Market Pricing and Availability
According to ess-news.com, the average cost of 280 Ah and 314 Ah LFP cells in China in April 2026 was $55 (~AUD 77) per Wh (about $55.1 per kWh) and $59 (~AUD 82) per Wh (about $58.8 per kWh), respectively. This suggests CATL’s direct-sale prices are above the domestic industry average.
CATL Mall has not published pricing for its energy storage modules and containers. The company notes that cell prices may change due to fluctuations in raw material costs.
CATL’s Position in the Battery Market
CATL remains China’s largest battery manufacturer, with 31.4 GWh of installed capacity and a 42.9% domestic market share as of June 2026, according to China EV DataTracker. The company also supplies batteries to both Chinese and international automakers.
Why this matters
CATL’s direct-sales approach through CATL Mall gives small and medium-sized energy storage companies easier access to its LFP cells, which could help address supply chain challenges and improve procurement transparency. While the pricing is not the lowest in the market, the platform offers a streamlined ordering process and direct manufacturer support, which may appeal to buyers seeking reliability and warranty coverage.
What this means for buyers
For energy storage integrators, CATL Mall provides a new channel to purchase LFP cells directly from the manufacturer, with clear warranty terms and fast shipping. Buyers should compare CATL’s pricing with other suppliers, as more competitive options may be available in the market. Registration requires a valid business license, and only businesses can access product pricing and place orders.
Key Specs
- Retail Price (LFP cells): $63 (~AUD 88) per kWh
- 280 Ah Cell Price: $0 (~AUD 0) per Wh (~$73.5 per kWh)
- 314 Ah Cell Price: $0 (~AUD 0) per Wh (~$62.9 per kWh)
- Minimum Order: 3 boxes (600 cells)
- Warranty: 5 years
- Shipping Time: 3 to 5 days
- Cell Lifespan: 8,000 cycles at 70% SoH
- Market Share (June 2026): 42.9% (China, CATL)
Source
Images sourced from: carnewschina.com
