The first used Rivian R2 has appeared for sale, offering buyers a chance to skip the reservation waitlist—if they are willing to pay a significant markup. With just 50 miles (~80 km) on the odometer, this nearly-new 2027 R2 Performance Launch Edition is listed at a price nearly $20,000 above its original MSRP.
A Nearly-New Rivian R2 Offered at a Steep Premium
A 2027 Rivian R2 Performance Launch Edition has surfaced on the used market in Colorado, marking the first known resale of the highly anticipated electric SUV. The vehicle, finished in Half Moon Gray and equipped with 20-inch AT wheels and tires, is essentially brand new with only 50 miles (~80 km) driven.
The seller is asking $79,900 (~AUD 115,262), which is $19,410 (~AUD 28,000) above the original sticker price. Included in the sale are charging cables, a charger, the performance package, lifetime autonomy+ (hands-free driving), two key cards, and a remote. According to the listing, the vehicle was initially intended as a gift but is now being sold as it is ‘no longer needed.’
How the Price Compares to New
Rivian began customer sales of the R2 last month, with the first-edition variant starting at $57,990 (~AUD 83,655). Optional upgrades such as the Half Moon Gray paint and 20-inch wheels add $1,500 (~AUD 2,164) and $1,000 (~AUD 1,443), respectively, bringing the original price of this example to $60,490 (~AUD 87,261) before destination fees.
This means the current asking price represents a premium of $19,410 (~AUD 28,000) for buyers eager to bypass the reservation queue and take immediate delivery.
Competitor Comparison
The Rivian R2 enters a competitive segment that includes the Tesla Model Y, Chevrolet Equinox EV, and Hyundai Ioniq 5. The Tesla Model Y, widely regarded as the benchmark for compact electric SUVs, is priced at $54,630 (~AUD 78,808). The Chevrolet Equinox EV offers a more affordable entry at $43,295 (~AUD 62,456), while the Hyundai Ioniq 5, known for its advanced features and design, starts at $41,800 (~AUD 60,300).
Compared to these rivals, the used R2’s asking price is significantly higher, even exceeding the cost of a new Model Y by a wide margin.
Historical Context
Rivian’s global sales reached 51,579 vehicles in 2024, reflecting an 18% year-over-year decline. Despite this dip, the launch of the R2 has generated considerable excitement, with strong demand leading to long reservation waitlists and early resale activity at substantial markups.
Regional Availability
The used R2 currently for sale is located in Colorado, United States. Rivian’s R2 rollout has so far focused on the North American market, with reservation holders across the region awaiting their delivery windows.
Why this matters
The appearance of a used Rivian R2 at such a high premium highlights the intense demand for new electric SUVs, especially those with limited initial supply. Early resale activity at markups is not unique to Rivian, having been seen with other high-profile launches such as the Tesla Cybertruck and Ford Bronco.
This trend underscores the willingness of some buyers to pay significantly more to secure early access to in-demand models, while also sparking debate within the EV community about the ethics of such markups.
What this means for buyers
Buyers eager to get behind the wheel of a Rivian R2 without waiting may face steep premiums on the used market. For most, patience may be the better option, as prices could normalize once initial demand is met and more vehicles become available.
Those considering alternatives should compare the R2’s features and pricing with established competitors like the Tesla Model Y, Chevrolet Equinox EV, and Hyundai Ioniq 5 to determine the best fit for their needs.
Related coverage from The Electric Viking
For more on the Rivian R2 and its market impact, see these recent articles from The Electric Viking:
Rivian R2 70-MPH Highway Range Test: InsideEVs Reports Real-World Results
Rivian R2 Order Invite Windows Now Visible for Reservation Holders
2026 Jeep Recon EV Moab Launches at $66,995 With 222-Mile Range
Key Specs
- Model: 2027 Rivian R2 Performance Launch Edition
- Odometer: 50 miles (~80 km)
- Location: Colorado, United States
- Asking Price: $79,900 (~AUD 115,262)
- Original Price (with options): $60,490 (~AUD 87,261)
- Premium Over Sticker: $19,410 (~AUD 28,000)
- Color: Half Moon Gray
- Wheels: 20-inch AT wheels and tires
Source
Images sourced from: rivian.com, insideevs.com, mensjournal.com
