Genesis has revealed the full palette of 16 exterior colors for its flagship GV90 electric SUV, offering buyers a wide range of personalization options. The GV90, available in both standard and Neolun coach-door versions, was recently showcased in Korea with every color on display.
A Closer Look at the Genesis GV90 Color Options
The Genesis GV90, a full-size, fully electric SUV, stands out not only for its advanced features but also for its extensive color selection. Buyers can choose from 13 glossy finishes, including Seychelles Beige, Baena Green, Sonoran Navy, Taupo Gray, Jaipur Rose, Vela Burgundy, Como Blue, Uyuni White, Saville Silver, Makalu Gray, Vik Black, Capri Blue, and Cardiff Green.
In addition to the glossy options, Genesis offers three matte finishes: Monashee Silver, Matterhorn White, and Makalu Gray Matte. Each finish provides a distinct look, allowing owners to tailor the GV90’s appearance to their preferences.
Special Editions and Exclusive Combinations
The GV90 is available in a standard version with traditional doors and as the GV90 Neolun, which features B-pillarless coach doors and swiveling front seats. For those seeking exclusivity, the GV90 Neolun First Edition is limited to just 222 units globally and comes in three bespoke two-tone exterior and interior color combinations.
These exclusive combinations include Jaipur Rose / Seychelles Beige with a Quince Brown interior, Vik Black / Baena Green with Veiled Indigo / Puglia Green interior, and Vik Black / Sonoran Navy with Majestic Purple / Regal Navy interior.
In-Person Reveal and Design Highlights
Genesis recently held a GV90 test drive event in Korea, where all color options were displayed on actual vehicles. Attendees were able to see the finishes from multiple angles, highlighting the impact of lighting and design details.
The GV90 also features a 24.6-inch center screen and other premium interior elements, further emphasizing its flagship status within the Genesis lineup.
Competitor Comparison
The Genesis GV90 enters a segment that includes other luxury electric SUVs such as the BMW iX, Mercedes-Benz EQS SUV, and Audi Q8 e-tron. While these competitors offer their own range of customization and technology, the GV90 distinguishes itself with its extensive color palette, B-pillarless coach doors on select models, and exclusive First Edition variants.
Historical Context
Genesis reached 1 million cumulative domestic sales in April 2025, reflecting strong growth in recent years. As of September 2023, Genesis accounted for about 68% of global sales in its segment, underlining the brand’s significant market presence.
Why this matters
The wide range of color and trim options on the Genesis GV90 demonstrates the brand’s focus on personalization and luxury, appealing to buyers seeking a unique vehicle. The model’s introduction also highlights Genesis’s ongoing efforts to expand its electric vehicle lineup and maintain a leading position in the premium EV market.
What this means for buyers
Buyers interested in the Genesis GV90 can expect a high level of customization, especially with the exclusive Neolun First Edition. Those considering a luxury electric SUV should compare the GV90’s features and personalization options with established competitors before making a decision. Availability of certain colors and editions may be limited, so early interest is recommended.
Key Specs
- Number of Exterior Colors: 16 (13 glossy, 3 matte)
- Center Screen Size: 24.6 inches (~62.5 cm)
- Coach Doors: Available on GV90 Neolun
- Neolun First Edition Units: 222 globally
- Swiveling Front Seats: Yes
- Unveiling Location: San Francisco, USA
- Recent Test Drive Event: Korea
Source
Images sourced from: electrek.co, topgear.com
