InsideEVs has published a detailed look at the Xiaomi SU7, highlighting how the company’s approach to technology and manufacturing is influencing China’s electric vehicle landscape. The article explores the updated SU7 sedan, Xiaomi’s automation-driven production, and the brand’s ambitions beyond China.
Xiaomi’s Manufacturing and Brand Approach
InsideEVs describes a visit to Xiaomi’s highly automated phone factory near Beijing, where 83% of production is handled by machines developed in-house. The plant manager told InsideEVs that the facility can produce one phone every six seconds, showcasing the company’s focus on efficiency and technical innovation.
This automation and attention to detail are reflected in Xiaomi’s broader product strategy, including its vehicles. Xu Fei, Xiaomi’s Vice President and CMO, explained that the company’s designers and engineers constantly ask, ‘is it cool enough?’ to ensure products appeal to young, tech-savvy consumers seeking premium experiences at accessible prices.
The Updated Xiaomi SU7 Sedan
The Xiaomi SU7 sedan, on sale since 2024, has received a significant update. According to InsideEVs, the new version features staggered tires (wider at the rear), a roof now bisected by a support beam instead of a single glass panel, and improved suspension. All trims except the base now include CDC (Continuous Damping Control) and adjustable air suspension.
Technological upgrades include standard LIDAR and an 800-volt (or higher) electrical architecture across all trims, resulting in faster charging and greater range compared to the previous model. The Max trim, tested by InsideEVs, is equipped with a 680-horsepower dual-motor setup and a 101.7 kWh battery.
Performance and Global Ambitions
The SU7 Ultra, a higher-performance variant, has reportedly set a record as the fastest four-door car to lap the Nurburgring in prototype form, according to InsideEVs. Xiaomi has also announced plans to enter European markets, establishing a new R&D center and hiring talent from BMW and Lamborghini.
The SU7’s design and features are aimed at younger buyers who want advanced technology without the premium pricing of established luxury brands. Actress Shu Qi, whose name is pronounced similarly to SU7 in Mandarin, serves as the car’s spokesperson.
Competitor Comparison
The Xiaomi SU7 competes directly with the Tesla Model 3, which is priced at $34,726 (~AUD 49,323), and the BYD Seal, another mid-size electric sedan from a major Chinese automaker. While the SU7 stands out for its technology and design, these rivals are well-established in the segment and offer similar pricing.
Historical Context
Xiaomi’s automotive sales have shown rapid growth, with 39,790 units sold in Q3 2024, representing a 173.4% year-over-year increase. The average selling price of electric cars in China has also risen by 9%, from $35,190 (~AUD 49,982) to $38,346 (~AUD 54,465).
Why this matters
The Xiaomi SU7’s rapid development and strong sales growth underscore the brand’s ability to combine advanced technology, appealing design, and competitive pricing. With its focus on automation and innovation, Xiaomi is positioning itself as a major player in both China’s and potentially Europe’s EV markets.
The company’s approach could influence how global automakers respond to rising consumer expectations for technology and value in electric vehicles.
What this means for buyers
For buyers in China, the Xiaomi SU7 offers a compelling mix of performance, technology, and style at a price point that undercuts many established competitors. Those considering an EV in this segment should compare the SU7 closely with the Tesla Model 3 and BYD Seal.
Potential buyers in Europe should watch for Xiaomi’s official entry, as the company’s expansion plans and new R&D center suggest that the SU7 or similar models may become available in additional markets soon.
Related coverage from The Electric Viking
For more on Xiaomi and its competitors, see these recent articles from The Electric Viking: BYD Seal 08 Flagship Sedan Leak Reveals Lower Price Ahead of July Launch, Xiaomi Receives Approval to Produce Extended-Range EVs as SUV Launch Nears, and Xiaomi Faces Delivery Target Pressure as YU7 Inventory and EREV Plans Draw Attention.
Key Specs
- On Sale Since: 2024
- Max Trim Power: 680 hp (~507 kW) dual motor
- Battery Capacity: 101.7 kWh
- Electrical Architecture: 800-volt (or higher)
- Suspension: CDC and adjustable air suspension (except base trim)
- LIDAR: Standard on all trims
- Q3 2024 Sales: 39,790 units (+173.4% YoY)
- Average Selling Price: $38,346 (~AUD 54,465)
Source
Images sourced from: hypebeast.com
