Lincoln is preparing to enter the electric vehicle market with a new small crossover built on Ford’s latest Universal Electric Vehicle platform. The move comes after a series of pivots and cancellations in Lincoln’s EV strategy over the past decade. The new model is expected to be produced at Ford’s Louisville Assembly plant in the coming years.
Lincoln’s Electric Crossover Plans
According to Automotive News, Lincoln is set to launch a small electric crossover that will share its underpinnings with the upcoming Fathom pickup. The Fathom, which will also be built in Louisville, Kentucky, is scheduled to enter production in 2027. This marks a renewed push for Lincoln into the EV segment after several years without an electric offering.
The new Lincoln crossover will be assembled at the Louisville Assembly plant, further expanding Ford’s EV manufacturing footprint in the United States.
A Decade of Changing EV Strategies
Lincoln’s journey toward electrification has been marked by several shifts. In 2020, the brand announced plans for a Rivian-based EV, but the project was canceled just three months later. Ford then turned its focus to in-house development, with ambitions to make Oakville Assembly a “Canadian hub of electric vehicle manufacturing” for five new EVs.
However, those plans were also revised, with Oakville ultimately being converted into a truck plant and the rumored electric Aviator among the canceled projects. As a result, Lincoln currently does not offer any electric vehicles.
Future Lincoln Models and Production Changes
The upcoming electric crossover is not the only new model in Lincoln’s pipeline. Reports indicate that a Bronco-based luxury SUV is also in development, alongside redesigned versions of the Aviator and Navigator expected later this decade.
The fate of the Corsair, Lincoln’s American-made compact SUV, remains uncertain. Production ended last year, and while an updated version was initially planned for import from China in 2027, Lincoln has since announced it will phase out Chinese vehicle imports for the U.S. market.
Why this matters
Lincoln’s renewed commitment to electric vehicles signals a significant shift after years of delays and changing strategies. By leveraging Ford’s Universal Electric Vehicle platform and focusing on U.S. production, Lincoln aims to reestablish itself in the growing EV market.
The decision to phase out Chinese imports and invest in domestic manufacturing could have implications for supply chains and consumer choice, especially as the brand seeks to compete with other luxury automakers expanding their EV lineups.
What this means for buyers
Buyers interested in a Lincoln EV will need to wait until the new crossover arrives, likely after the Fathom pickup enters production in 2027. Those considering the Corsair should monitor Lincoln’s announcements, as the future of the model in the U.S. remains unclear.
Shoppers looking for a luxury electric SUV from Lincoln can expect more details in the coming years as the brand finalizes its next-generation lineup.
Key Specs
- Platform: Universal Electric Vehicle platform (shared with Fathom pickup)
- Production Location: Louisville Assembly, Kentucky
- Fathom Pickup Production Start: 2027
- Factory Investment: $2B (~AUD 2.8B)
- Fathom Pickup Starting Price: $28,000 (~AUD 39,341)
Source
Images sourced from: carscoops.com, electrek.co
