Mercedes-Benz CEO Ola Källenius has likened his first drive of an electric AMG with a simulated V8 soundtrack to a ‘born-again Christian’ experience. The remarks, made during a recent interview, highlight Mercedes’ push to win over performance enthusiasts as the brand accelerates its electric transition.
Simulated V8 Experience in Electric AMG
In an interview with Autocar’s James Attwood, Mercedes-Benz CEO Ola Källenius described his reaction to driving the new Mercedes-AMG CLA 45 with its electric powertrain and simulated V8 engine sounds. ‘When I first drove the CLA 45 with that system, I was like a born-again Christian,’ Källenius said. ‘It was the best V8 I’d ever driven: it had all the feeling of a V8 but with more power and torque.’
The CLA 45’s system replicates not only the sound of a V8 but also the pops, bangs, and feedback of virtual gear changes. This approach is part of Mercedes’ strategy to ensure that the emotional appeal of performance cars is not lost in the shift to electrification.
Performance and Software Integration
Källenius, who previously led the AMG performance division and oversaw Mercedes’ Formula 1 engine operations, emphasized that the core elements enthusiasts care about are evolving rather than disappearing. He compared the transition to the shift from older computer processors to newer ones, noting that the technology race in cars now combines hardware and software.
Mercedes is developing AMG models on bespoke electric platforms while sharing components with the broader lineup. The AMG GT electric supercar, revealed in May, features over 1,000 hp and an artificial engine note. The C-Class Electric, meanwhile, runs on the MB.OS operating system, which also supports the latest combustion S-Class and C-Class models.
Industry Trends and Mercedes’ Strategy
Mercedes is in the midst of launching 40 new models by the end of 2027, using its new MMA and MB.EA electric architectures. The CLA, for example, offers a near-500-mile (~800 km) range, demonstrating the brand’s focus on both performance and long-distance capability.
Källenius acknowledged that while the industry has made significant progress on electrification, consumer demand is still catching up. He reaffirmed Mercedes’ commitment to an electric-only future, while also maintaining a focus on ‘high-tech electrified combustion engines’ during the transition.
Competitor Comparison
The Mercedes-AMG CLA 45 with its simulated V8 joins a growing field of high-performance electric vehicles. Direct competitors within the Mercedes lineup include the Mercedes-AMG EQE sedan, priced at $97,650 (~AUD 136,475), and the Mercedes-AMG EQE SUV at $97,850 (~AUD 136,754). Both models deliver the AMG performance ethos in fully electric form, offering buyers alternative body styles and similar technology.
Other automakers are also embracing engineered sound and simulated gear shifts in their electric performance cars, with the Hyundai Ioniq 5 N and Dodge Charger Daytona adopting similar features.
Historical Context
Mercedes-Benz delivered 2.39 million vehicles globally in 2024, representing a 4% year-over-year decline. The overall trend continued downward, with a 10% year-over-year decrease. However, Mercedes-AMG deliveries bucked the trend, surging 7% in 2025, reflecting strong demand for the brand’s performance offerings even as the broader market softened.
Why this matters
Mercedes’ approach to electrifying its AMG performance lineup signals a shift in how automakers are addressing the emotional connection drivers have with their vehicles. By simulating the sound and feel of a V8, Mercedes aims to bridge the gap for enthusiasts who may be hesitant to embrace electric powertrains.
This strategy is particularly relevant as the company navigates a challenging sales environment and seeks to grow its performance business despite broader market headwinds.
What this means for buyers
Buyers interested in high-performance electric vehicles now have more options that retain the sensory excitement traditionally associated with combustion engines. Those considering a Mercedes-AMG EV can expect advanced technology, engineered sound experiences, and a commitment to both performance and range.
With Mercedes continuing to offer both electric and electrified combustion models, buyers can choose the powertrain that best suits their preferences as the brand transitions toward an electric-only future.
Key Specs
- Simulated Engine Sound: V8 with pops, bangs, and virtual gear changes
- AMG GT Electric Supercar Power: Over 1,000 hp
- CLA Electric Range: Near 500 miles (~800 km)
- MB.OS Operating System: Standard on new C-Class Electric and S-Class
- Number of New Models by 2027: 40
- Mercedes-AMG EQE Price: $97,650 (~AUD 136,475)
- Mercedes-AMG EQE SUV Price: $97,850 (~AUD 136,754)
Source
Images sourced from: electrek.co, hotcars.com
