Purple MG 07 Coupe Sedan parked on cobblestone, showcasing sleek design and alloy wheels.

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MG 07 Coupe Sedan to Begin Pre-Sales in China on July 29, Targets Young EV Buyers

SAIC Motor’s MG brand is set to launch pre-sales for its all-new MG 07 coupe sedan in China on July 29. The MG 07 stands out as the brand’s first vehicle equipped with LiDAR and offers both pure-electric and plug-in hybrid options. With pricing expected between $22,074 (~AUD 31,844) and $29,432 (~AUD 42,458), MG aims to attract a new generation of EV buyers.

MG 07 Launch and Positioning

MG announced that pre-sales for the MG 07 will begin on July 29 in China. The company describes the MG 07 as a “pure-blooded intelligent coupe for young people,” highlighting its appeal to younger consumers seeking advanced technology and distinctive design.

A recent promotional poster showcases the MG 07 in a striking purple exterior, emphasizing individuality and sporty aesthetics. The model is built on SAIC’s next-generation new energy vehicle (NEV) platform and marks MG’s first pure-electric NEV coupe.

Purple MG 07 Coupe Sedan, side view, sleek design, black wheels, showroom setting.
Source: worldcars.blog

Production Milestones and Design

The first mass-production MG 07 rolled off the line at SAIC Passenger Vehicle’s Zhengzhou base on July 2, coinciding with the facility’s milestone of producing its 3 millionth vehicle.

The MG 07 features a fastback hatchback design, four frameless doors, and semi-hidden door handles. Its dimensions are 4,886 mm (~192 inches) in length, 1,900 mm (~75 inches) in width, and 1,485 mm (~58 inches) in height, with a wheelbase of 2,825 mm (~111 inches).

Powertrain and Technology

The MG 07 is available in both pure-electric and plug-in hybrid versions. The pure-electric variant is equipped with a 67-kWh battery pack, offering CLTC range options of 650 km (~404 miles) and 610 km (~379 miles).

The plug-in hybrid version uses a 30-kWh battery pack and delivers a WLTC pure-electric range of 185 km (~115 miles). Its powertrain combines a 1.5-liter engine with a maximum output of 82 kW and a drive motor producing up to 152 kW (204 hp).

A key highlight is the adoption of the R7 world model solution from Momenta, paired with LiDAR, making the MG 07 the first MG model to feature this advanced driver-assistance technology.

MG’s Current EV Lineup

MG’s current electric vehicle offerings include the MG4 EV hatchback, which starts at $10,125 (~AUD 14,606), or $9,683 (~AUD 13,969) after a limited-time subsidy. The MG Cyberster convertible is priced between $47,062 (~AUD 67,891) and $53,831 (~AUD 77,656).

Additionally, MG has introduced the MG 4X, a pure-electric SUV equipped with a semi-solid-state battery pack.

Why this matters

The MG 07 represents a significant step for MG as it introduces LiDAR technology and advanced smart driving features to its lineup. By targeting young buyers with a blend of technology, style, and competitive pricing, MG is positioning itself to compete more aggressively in China’s mainstream EV market.

The launch also highlights SAIC’s ongoing investment in next-generation NEV platforms and its commitment to expanding its electric vehicle offerings.

What this means for buyers

Buyers interested in the latest EV technology and smart driving features will find the MG 07 an appealing option, especially with its combination of pure-electric and plug-in hybrid powertrains. Those seeking a stylish, tech-forward coupe sedan at a competitive price should consider the MG 07 when pre-sales begin on July 29.

Potential customers are encouraged to compare the MG 07 with other MG models, such as the MG4 EV and MG Cyberster, to determine which best fits their needs and budget.

Key Specs

  • Pre-Sale Start Date: July 29, 2026
  • Expected Price Range: $22,074 (~AUD 31,844) to $29,432 (~AUD 42,458)
  • Length: 4,886 mm (~192 inches)
  • Width: 1,900 mm (~75 inches)
  • Height: 1,485 mm (~58 inches)
  • Wheelbase: 2,825 mm (~111 inches)
  • Pure-Electric Battery: 67 kWh
  • Pure-Electric Range (CLTC): 650 km (~404 miles) / 610 km (~379 miles)
  • Plug-in Hybrid Battery: 30 kWh
  • Plug-in Hybrid Electric Range (WLTC): 185 km (~115 miles)
  • Plug-in Hybrid Engine Power: 82 kW
  • Plug-in Hybrid Motor Power: 152 kW (204 hp)

Source

Images sourced from: drive.com.au, worldcars.blog

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Hussain A.

EV news writer and editorial/video team lead at The Electric Viking. Researches EV-only stories, publishes news articles, and edits the YouTube videos behind the channel's daily coverage.

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