Tesla advertising is outsmarting the competition



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Tesla has begun utilizing the Cybertruck as a practical mobile advertisement in its marketing campaign for the Model Y. In prior discussions, I’ve contended that the ‘Tesla Cybertruck is a misstep transformed into a marketing asset.’ By “misstep,” I don’t mean the vehicle itself is flawed, but rather that Tesla allocated its development resources toward it instead of focusing on more affordable vehicles, leading to a prolonged period of stagnation in its expansion.






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