The IM LS7, a new three-row luxury electric SUV, has launched in China with a starting price of around $36,000 (~AUD 52,378). At 5.1 meters long, it offers air suspension, a built-in fridge, and advanced steering tech that lets it turn tighter than a Toyota Corolla. This makes it one of the most affordable large electric SUVs on the market, undercutting the Tesla Model Y on price.
Who Makes the IM LS7 and Where It Sits in the Market
The IM LS7 comes from the same company that owns MG, and the fully electric version has just been released in China. While it carries the IM badge, it leverages the sales network of MG in Australia, the UK, and some European countries. Although the LS7 hasn’t been officially confirmed for export, I think it’s very likely to arrive in these markets, given the lack of competition among three-row electric SUVs.
Steer-by-Wire and Rear-Wheel Steering: The Party Trick
One of the most impressive features of the LS7 is its steer-by-wire system, which means there is no mechanical link between the steering wheel and the front wheels. Combined with rear-wheel steering, this allows the 5.1-meter SUV to turn in a tighter circle than a Toyota Corolla. Having driven IM vehicles with this tech myself, I can say the turning radius is shockingly small for such a large SUV—it really is a game-changer for maneuverability.
Dimensions, Performance, and Battery Options
The LS7 measures 5.1 meters long, 2 meters wide, and has a 3.06-meter wheelbase. There are two battery options, both supplied by CATL:
- 93 kWh LFP battery, offering about 550 km of WLTP range
- 103 kWh NMC battery, providing roughly 610 km (about 380 miles) of range
The single-motor setup delivers 300 kW (402 horsepower). Charging from 10% to 80% takes just 17 to 20 minutes, making it a quick charger for its class.
Features and Value for Money
Alongside its advanced steering, the LS7 comes with air suspension and a built-in fridge, features usually reserved for much more expensive vehicles. At a starting price of $36,000 (~AUD 52,378), it stands out as a bargain in the luxury electric SUV segment, especially when compared to the Tesla Model Y.
What This Means for Buyers and the Market
I think the IM LS7 is set to shake up the three-row electric SUV market, especially in regions like Australia and the UK where there are few direct competitors. Its combination of luxury features, advanced tech, and aggressive pricing could make it a strong seller if it launches outside China. For buyers looking for a spacious, feature-packed EV at a reasonable price, the LS7 is a compelling option that could push other automakers to follow suit.
