Geely Auto is undergoing its most significant leadership transition since its founding, with Eric Li stepping down as chairman and Andy An taking the helm. The changes, effective August 18, 2026, mark a new phase for the automaker as it continues to pursue its ‘One Geely’ strategy.
Leadership Changes at Geely Auto
Geely Auto has announced a sweeping senior management reshuffle, with founder Eric Li (Li Shufu) stepping down as chairman of the board. Andy An (An Conghui), currently chief executive of Geely Holding, will succeed Li as chairman of Geely Auto. The transition is set to take effect on August 18, 2026.
Eric Li has been named honorary chairman for life in recognition of his longstanding contributions. He will remain the controlling shareholder of Geely Auto and continue as chairman of Zhejiang Geely Holding Group.
New Roles for Senior Executives
Andy An, who joined Geely in 1996 and was appointed an executive director of Geely Auto on June 5, 2024, will now lead the company’s board. Jerry Gan (Gan Jiayue) has been appointed chief executive of Geely Auto, a role he has held since 2021.
Gui Shengyue, who served as chief executive since 2005, will become vice chairman of the board while remaining an executive director. Daniel Li (Li Donghui) will step down as vice chairman but continue as an executive director.
Recent Corporate Developments
The management overhaul follows a period of significant corporate consolidation for Geely. In December 2023, premium EV brand Zeekr completed its merger with Geely Auto and delisted from the New York Stock Exchange, after previously integrating with sister brand Lynk & Co.
Competitor Comparison
Geely Auto operates in a highly competitive market alongside major Chinese automakers such as BYD and Great Wall Motor. BYD, for example, reported global EV sales of 314,100 units in April 2026. Geely’s ongoing management changes and strategic consolidations are part of its efforts to keep pace with these rivals.
Historical Context
Geely Auto achieved global sales of 2.17 million units in 2024, representing a 32% year-on-year increase. The company has set an ambitious target of 2.71 million units in global sales by 2025, reflecting its growth trajectory and expanding international presence.
Why this matters
This leadership transition signals Geely Auto’s move toward a more professionalized management structure, with experienced executives taking on greater operational authority. The changes come as the company continues to expand globally and integrate its various brands.
With Geely’s strong sales growth and ongoing consolidation efforts, the new leadership team will play a critical role in driving the company’s next phase of development.
What this means for buyers
For consumers, Geely Auto’s management reshuffle is unlikely to affect current vehicle offerings or after-sales support in the short term. However, the company’s focus on professional management and brand integration may lead to improved product quality, innovation, and customer experience in the future.
Buyers considering Geely vehicles can expect continued stability and potentially enhanced offerings as the company pursues its growth and modernization strategies.
Key Specs
- Effective Date: August 18, 2026
- New Chairman: Andy An (An Conghui)
- Outgoing Chairman: Eric Li (Li Shufu)
- Chief Executive: Jerry Gan (Gan Jiayue)
- Vice Chairman: Gui Shengyue
- 2024 Global Sales: 2.17 million units
- 2025 Sales Target: 2.71 million units
- Zeekr Merger Completion: December 2023
Source
Images sourced from: geelyph.com, geelyauto.eu, geelyauto.fr, geely-see.com
