Kia dealers put big markups on price of Kia EV9 after Superbowl ad revealed

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Markups on the Kia EV9 have spiraled out of control, driving the EV’s price to nearly $85,000. While Kia invests significant resources in promoting the EV9, certain dealers are imposing hefty surcharges, with customers paying thousands above the manufacturer’s suggested retail price (MSRP).

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