Xiaomi, best known for its smartphones, has reached a major milestone with its first electric vehicle, the SU7. According to InsideEVs, the company has delivered over 500,000 units of the SU7 in just 28 months, marking a rapid rise in China’s competitive EV market. This achievement highlights Xiaomi’s swift transition from consumer electronics to automotive manufacturing.
Xiaomi’s Rapid Growth in the EV Market
Xiaomi delivered its first SU7 electric sedan in early April 2024. Since then, the company has sold more than 500,000 units of the SU7, with total EV sales across its lineup reaching 760,000 vehicles since April 2024. The lineup now includes the original SU7, the performance-focused SU7 Ultra, and the YU7 SUV.
In July 2026 alone, Xiaomi delivered 21,044 SU7s, and more than 100,000 units have been delivered since the start of 2026. Despite these impressive figures, SU7 deliveries are down nearly 44% year-over-year for 2026 so far. Xiaomi has set a goal to sell 550,000 vehicles across its lineup this year, but by the end of July, it had reached only 39% of that target.
Expansion Plans and Regional Availability
Xiaomi is looking beyond China for future growth. The company began opening flagship stores in the European Union in 2025 and plans to start selling its vehicles in the region in 2027. This move comes as Chinese manufacturers collectively reached 14.2% of Europe’s EV market share in the first half of 2026.
Xiaomi also plans to diversify its offerings with the upcoming Sky Nomad N90, an extended-range EV with a gas engine, aiming to attract new customers in an increasingly crowded market.
Competitor Comparison
The Xiaomi SU7 competes directly with several established electric sedans in China and Europe. Its primary rival is the Tesla Model 3, which dominates the mid-size electric sedan segment. The SAIC Z7 EV is another key competitor in China’s premium electric sedan market.
In Europe, the BYD Seal, priced at $54,442 (~AUD 76,587), is a close competitor in both price and segment, reflecting the intense rivalry among Chinese and international brands in the region.
Why this matters
Xiaomi’s rapid achievement of 500,000 SU7 deliveries demonstrates how quickly tech companies can disrupt the automotive sector. The milestone also highlights the growing influence of Chinese EV makers, both domestically and in international markets.
With Xiaomi’s smartphone business holding a 16% market share in China as of 2025 and showing a 12% year-over-year increase in sales, the company’s expansion into EVs signals a broader trend of technology firms entering the automotive space.
What this means for buyers
Buyers interested in the Xiaomi SU7 should be aware of its strong sales momentum and expanding availability. While the SU7 is currently available in China, European customers can expect sales to begin in 2027 as Xiaomi opens more flagship stores in the region.
Potential buyers should also compare the SU7 with direct competitors like the Tesla Model 3, SAIC Z7 EV, and BYD Seal to find the best fit for their needs, especially as the market becomes more competitive and new models are introduced.
Related coverage from The Electric Viking
For more on Xiaomi’s EV journey and the broader Chinese EV market, see BYD crushes blogger in Court: second-instance ruling forces apology after 293,000 USD verdict and Sunday China Drive | Volvo XC70 PHEV road‑tested in China, global model bound for 70+ markets.
Key Specs
- SU7 Deliveries (April 2024–July 2026): 500,000+
- Total Xiaomi EV Deliveries (since April 2024): 760,000
- SU7 Deliveries in July 2026: 21,044
- SU7 Deliveries in 2026 (Jan–July): 100,000+
- Year-over-Year SU7 Delivery Change (2026): -44%
- 2026 Sales Target (All Models): 550,000
- 2026 Target Progress (Jan–July): 39%
- BYD Seal Price (Europe): $54,442 (~AUD 76,587)
Source
Images sourced from: arenaev.com, carnewschina.com
